Independent research agency
We run interviews, customer discovery and customer-experience research so that product, marketing and sales rest on decisions rather than guesswork.
Whether to launch the Lite plan this quarter
Customers leave over an unpredictable invoice, not over price
“I don't mind paying more. I mind not knowing the bill in advance.”
Instead of a discount — a fixed invoice and limits on the base plan
We'll find out which problem customers are genuinely ready to solve.
We'll uncover the buying logic, the decision criteria and the objections.
We'll find out why customers buy, stay or leave.
Timelines are indicative and confirmed at the intro call — [to confirm].
The result of a study is a short document that shows the decision, the arguments behind it and the quotes it rests on. It reads in 15 minutes and is discussed in a joint session.
The plan isn't needed for a lower price, but for a predictable invoice
Don't launch the cheap plan; rework the base plan
11 of 14 respondents named an unpredictable invoice as the reason for renegotiating
Not tested on companies with fewer than 50 employees
“I don't mind paying more. I mind not knowing the bill in advance.”
Select a step to see what happens inside it.
You take part in the key decisions — we take on the operational work.
Trust and confidentiality
We don't publish client logos or numbers without written consent, and we never pass recordings to third parties.
Signed before the first detailed conversation.
Recording only with explicit consent, anonymised in the report.
Only the project team sees the material.
No logos and no numbers without written permission.
Didn't find your question? Add it to the brief and we'll answer before the call.
Usually 10–18 interviews per segment: enough for answers to start repeating. The exact number depends on how many roles take part in the decision — we'll work it out at the intro call.
Yes. Screening and recruiting are on us, including hard-to-reach B2B roles. If it's easier to use your own base, we'll work with it and bring in external recruiting only where needed.
First observations come during fieldwork, usually in week two. Full report and joint session — [to confirm]. We don't promise research in 24 hours: a good sample takes time.
We can. We'll agree the invitation wording, contact frequency and data-handling rules so your customers aren't overloaded.
Yes, before we start. Recordings and transcripts are kept for a limited period, accessible only to the project team. We publish cases exclusively with written consent.
We run interviews in English, Ukrainian, Russian and Polish; elsewhere we bring in local moderators. The report is delivered in your team's language.
In 30 minutes we'll settle the approach, the audience, the timeline and a budget range.
