Customer discovery and demand validation
We'll find out which problem customers are genuinely ready to solve.
- Research design and interview guide
- 12–18 in-depth interviews
- Analysis and problem map
- A joint working session on decisions
Timeline: from 3 weeks · confirmed at the call
When you need this
You're preparing a new product or plan
More hypotheses than resources to test them
Backlog priorities are argued without data
Questions we'll answer
- What customers already pay for today and what frustrates them
- Which framing of the problem gets a reaction
- Who inside the company makes the buying decision
What you get
A map of problems and what each one costs the customer
Segments where demand is confirmed
What to cut from the launch plan
Process and timeline
We frame the decision you need to make
Intro call + research design
We build the right sample
Screening · recruiting · consent
We run the fieldwork
Field · notes · interim observations
We turn data into action
Report · joint session
Questions about this service
Usually 10–18 interviews per segment: enough for answers to start repeating. The exact number depends on how many roles take part in the decision — we'll work it out at the intro call.
Yes. Screening and recruiting are on us, including hard-to-reach B2B roles. If it's easier to use your own base, we'll work with it and bring in external recruiting only where needed.
First observations come during fieldwork, usually in week two. Full report and joint session — [to confirm]. We don't promise research in 24 hours: a good sample takes time.
Let's test the method on your question
At the intro call we'll tell you what the method will show — and what it won't.