Resources · Sample report
What the result of a study looks like
Example of how a result is structured · not real client data1 / 1
The plan isn't needed for a lower price, but for a predictable invoice
What to do and what not to do
Page one of the report answers the question the study was started for.
Don't launch the cheap plan: price is not the reason customers leave
core findingRework the base plan: a fixed invoice and clear limits
priority 1Test appetite for annual prepayment as a separate stage
priority 2The full report is 12–16 pages, reads in 15 minutes and is discussed in a joint session.
Discuss your question