In-depth and B2B interviews
We'll uncover the buying logic, the decision criteria and the objections.
- Screening and recruiting for hard-to-reach roles
- 10–16 interviews with transcripts
- A decision-journey map
- Recommendations for sales and the website
Timeline: from 3 weeks · confirmed at the call
When you need this
Deals stall for no clear reason
It's unclear who to address and what to say in sales
You need insight from hard-to-reach roles
Questions we'll answer
- How the selection process works and who takes part
- What turns into a reason to say no
- Which arguments work at each step
What you get
The decision journey, step by step
The criteria used to compare you with competitors
Objections in the customer's own words, with answers
Process and timeline
We frame the decision you need to make
Intro call + research design
We build the right sample
Screening · recruiting · consent
We run the fieldwork
Field · notes · interim observations
We turn data into action
Report · joint session
Questions about this service
Usually 10–18 interviews per segment: enough for answers to start repeating. The exact number depends on how many roles take part in the decision — we'll work it out at the intro call.
Yes. Screening and recruiting are on us, including hard-to-reach B2B roles. If it's easier to use your own base, we'll work with it and bring in external recruiting only where needed.
First observations come during fieldwork, usually in week two. Full report and joint session — [to confirm]. We don't promise research in 24 hours: a good sample takes time.
Let's test the method on your question
At the intro call we'll tell you what the method will show — and what it won't.